Tourism Marketing Definition

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What exactly is tourism Marketing? In its broadest sense, tourism marketing is the business discipline of attracting visitors to a specific location. Hotels, cities, states, consumer attractions, convention centers and other sites and locations associated with consumer and business travel all apply basic marketing strategies to specific techniques designed to increase visits.

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Submitted by Eleonora Menghini
29/04/2016
in the project Tools per lo sviluppo di un Piano Marketing

last updated 29/04/2016

Original editing language: unknown
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LPs referring this OER
Marketing pubblicitario per promuovere il turismo
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