Monitoring web traffic source effectiveness with Google Analytics
The aim of this paper is to develop a new user-friendly in-house tracking methodology for academics to analyse the effectiveness of visits (return visit behaviour and length of sessions) depending on their traffic source: direct visits, referring site entries and search engine visits. In other words, how deep do visitors navigate into the web site? Which is their internal performance depending on their traffic source?
The aim of this paper is to develop a new user-friendly in-house tracking methodology for academics to analyse the effectiveness of visits (return visit behaviour and length of sessions) depending on their traffic source: direct visits, referring site entries and search engine visits. In other words, how deep do visitors navigate into the web site? Which is their internal performance depending on their traffic source?
- Type of material
- Terms of use
- Target audience
- Subject areas
- Tags
- Languages
- Media formats
- Accessibility features
- OER type
- Metadata and online reference
Submitted by
Ornella Mastrototaro
29/11/2016
in the project Effetto Google sull'economia e sui Beni Culturali
last updated 06/12/2016
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