L'innovazione: il "marketing olfattivo"
Investigaciones de Alan R. Hirsch, neurólogo y director del "Smell & Taste Treatment and Research Foundation" en Chicago. Las 3 funciones principales de el odor en el marketing. (pàginas 18-20)
Investigaciones de Alan R. Hirsch, neurólogo y director del "Smell & Taste Treatment and Research Foundation" en Chicago. Las 3 funciones principales de el odor en el marketing. (pàginas 18-20)
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- author: Antonello Anna
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Submitted by
Valeria Armeni
03/05/2016
in the project Marketing sensoriale dei beni culturali
last updated 04/05/2016
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