GIS COME E-STENSIONE DEL CUSTOMER DATABASE E DEL CRM NEL-LE IMPRESE E NEI SERVIZI.
The paper illustrates the increasing opportunities related to the adop- tion of Geographic Information Systems (GIS) with the potential of Cus- tomer Database (CDB) and Customer Relationship Management (CRM) in the traditional analysis for the support decision system in the business management of private enterprise, service enterprise and public enterprise.
The paper illustrates the increasing opportunities related to the adop- tion of Geographic Information Systems (GIS) with the potential of Cus- tomer Database (CDB) and Customer Relationship Management (CRM) in the traditional analysis for the support decision system in the business management of private enterprise, service enterprise and public enterprise.
- Terms of use
- Tags
- OER type
- Metadata and online reference
Submitted by
Ornella Mastrototaro
26/04/2016
in the project GIS, promozione e valorizzazione del patrimonio
last updated by
Giulia Di Girolamo
--
27/04/2016
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