COS'E' IL GEOMARKETING ?
Geomarketing is the synthesis of different technologies: GIS software and its tools, the socio-economic data integrated from business and the digital map data, defined as the window through which the business data and socio economic ones are analyzed. This document explains what it means to geomarketing, what are the two objectives and methods of application.
Geomarketing is the synthesis of different technologies: GIS software and its tools, the socio-economic data integrated from business and the digital map data, defined as the window through which the business data and socio economic ones are analyzed. This document explains what it means to geomarketing, what are the two objectives and methods of application.
- Terms of use
- OER type
- Metadata and online reference
Submitted by
Ornella Mastrototaro
26/04/2016
in the project GIS, promozione e valorizzazione del patrimonio
last updated 27/04/2016
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