Comparison between holistic museum visitors and utilitarian museum visitors
Sensory marketing and experential marketing are connected. They focuse on the emotional sides in addition to the customers’ rational sides in order to create positive and memorable customer experiences. This study considers customer experiences from museum perspective on the differences between customers with different experiential appeals in terms of their post experience dimensions.
Sensory marketing and experential marketing are connected. They focuse on the emotional sides in addition to the customers’ rational sides in order to create positive and memorable customer experiences. This study considers customer experiences from museum perspective on the differences between customers with different experiential appeals in terms of their post experience dimensions.
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Submitted by
sofia corona
03/05/2016
in the project Marketing sensoriale dei beni culturali
last updated 04/05/2016
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