AI and the future of ads
AI is taking over and it’s starting to heavily impact the advertising industry - companies now use machine learning to decide which impressions to buy, which consumers to target and, increasingly more, what version of a creative to show to every single individual. We’re ready for a future in which data enhanced creativity helps algorithms deliver the perfectly useful, self-assembled, targeted and conversational message to each consumer in real-time. Emi Gal, CEO, Teads Studio
AI is taking over and it’s starting to heavily impact the advertising industry - companies now use machine learning to decide which impressions to buy, which consumers to target and, increasingly more, what version of a creative to show to every single individual. We’re ready for a future in which data enhanced creativity helps algorithms deliver the perfectly useful, self-assembled, targeted and conversational message to each consumer in real-time. Emi Gal, CEO, Teads Studio
- Type of material
- Terms of use
- Target audience
- Subject areas
- Tags
- Languages
- Media formats
- Accessibility features
- OER type
- Metadata and online reference
Submitted by
Alison Dhainaut
23/05/2019
in the project Artificial Intelligence in Social Communication
last updated 23/05/2019
- Evaluations
- No evaluation
Please log in to add evaluation.
No comments yet.
Please log in to leave a comment.