Description

In this project we want to give lots of informations of this web's tool and to speak about the advantages and disadvantages of it, in contrast with the B2B marketing.

Type of learning path

sequence

Path nodes

1. • The introduction of B2C marketing and their customers
2. • Segmentation of B2C marketing
3. • Users and subjects of this e-commerce system
4. • Needs, expectations and motivation of B2C customers
5. • Advantages and disadvantages of B2C marketing
6. • Travelio and travelink, two web turistics platforms in B2C marketing

Submitted by Francesco Formicola
03/05/2016
in the project Mercati Business to consumers (B2C)

last updated 03/05/2016