In response to research revealing only 21% of protected areas worldwide have ‘sound’ management practices, the International Union for the Conservation of Nature has introduced The Green List for Protected Areas. A system of certification that has resulted from recognition of the need for global standards for protected area management. While not focused specifically on tourism, visitation and visitor management practices where relevant to the overall management of a park are important components. For many protected areas, tourism is integral, relying on visitors and tourism for financial support. Increasingly, partnerships between conservation and tourism are contributing to changes in attitudes around the issues of biodiversity conservation and environmentally responsible business practices. This paper discusses The Green List concept and a case study of one of the successful pilot sites, Arakwal National Park in Australia. The paper also explores partnerships between conservation and tourism and how these partnerships could unfold through the work of The Green List. The work of the Global Sustainable Tourism Council which encourages such partnerships is also discussed, focused on sustainable tourism criteria.