Big data is big business and as value is created from customer insight - but, where is the moral line? What happens when companies cross that line? What if consumers could flip the equation to offer their data directly to the companies they trust? The future could be customer monetized data. Investor and entrepreneur. Futurist, and established thought leader on Personal Data and Privacy. Published in Forbes, American Banker, FinExtra and Startup Collective; named by Bank Innovation as one of the 2015 Innovators to Watch - CEO’s who are Changing the Future of Banking. A multiple award-winning Member of the Young Presidents Organization; the Young Entrepreneur’s Council and The Institute of Directors; as well as a graduate of McGill University and the inventor of a number of industry defining patents all relating to the creation, sharing and monetization of customer data. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx