Credibility of blogs in tourism
This study examines the use of blogs as a means of tourism marketing communication. Using a scenariobased approach, an online experiment was conducted to test whether consumers perceive corporate and personal blogs to be credible sources of information and to compare the perceived credibility of blogs to that of traditional word-of-mouth.
This study examines the use of blogs as a means of tourism marketing communication. Using a scenariobased approach, an online experiment was conducted to test whether consumers perceive corporate and personal blogs to be credible sources of information and to compare the perceived credibility of blogs to that of traditional word-of-mouth.
- Tipo di materiale
- Termini di utilizzo
- Destinatari
- Aree tematiche
- Tags
- Lingue
- Formati dei media
- Caratteristiche di accessibilità
- Tipo di OER
- Metadati e riferimento online
Proposto da
Aurelia Piazza
12/01/2017
nel progetto FuTurismo: feedback e economia del turismo
ultima modifica 13/01/2017
- Valutazioni
- Nessuna valutazione
Per favore accedi per aggiungere una valutazione.
Nessun commento.
Per favore accedi per lasciare un commento.