An Analysis of the Use of Facebook by International Hotel Chains
This paper presents the first major benchmark of how Facebook (one of the leading Social Networks) is being exploited by hotel chains as a commercial tool. Using the Social Media Management Continuum as a framework, the study finds that few hotel chains are making effective use of this new customer communications and sales channel.
This paper presents the first major benchmark of how Facebook (one of the leading Social Networks) is being exploited by hotel chains as a commercial tool. Using the Social Media Management Continuum as a framework, the study finds that few hotel chains are making effective use of this new customer communications and sales channel.
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Proposto da
Aurelia Piazza
12/01/2017
nel progetto FuTurismo: feedback e economia del turismo
ultima modifica 13/01/2017
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