The specific marketing opportunities and tools available on the Web are increasing in number day after day. Understanding what can be useful to know and leverage for a small business or for a Start-up is not a trivial task. Basic knowledge and competences are needed to get awareness of the existing services and, most important, of trends for future opportunities.
Web as a marketing platform for SMEs and Start-up
OER cataloguing - Community: Sapienza. University of Rome 1 - Original editing language: unknown
