Web as a marketing platform for SMEs and Start-up

OER cataloguing   -  Community: Sapienza. University of Rome 1 - Original editing language: unknown

The specific marketing opportunities and tools available on the Web are increasing in number day after day. Understanding what can be useful to know and leverage for a small business or for a Start-up is not a trivial task. Basic knowledge and competences are needed to get awareness of the existing services and, most important, of trends for future opportunities.

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