The impact of online reviews on hotel booking
A growing reliance on the Internet as an information source when making choices about tourism products raises the need for more research into electronic word of mouth. Within a hotel context, this study explores the role of four key factors that influence perceptions of trust and consumer choice.
A growing reliance on the Internet as an information source when making choices about tourism products raises the need for more research into electronic word of mouth. Within a hotel context, this study explores the role of four key factors that influence perceptions of trust and consumer choice.
- Type of material
- Terms of use
- Target audience
- Subject areas
- Tags
- Languages
- Media formats
- Accessibility features
- OER type
- Metadata and online reference
Submitted by
Emanuela Del Signore
01/12/2016
in the project FuTurismo: feedback e economia del turismo
last updated 01/12/2016
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