Credibility of blogs in tourism
This study examines the use of blogs as a means of tourism marketing communication. Using a scenariobased approach, an online experiment was conducted to test whether consumers perceive corporate and personal blogs to be credible sources of information and to compare the perceived credibility of blogs to that of traditional word-of-mouth.
This study examines the use of blogs as a means of tourism marketing communication. Using a scenariobased approach, an online experiment was conducted to test whether consumers perceive corporate and personal blogs to be credible sources of information and to compare the perceived credibility of blogs to that of traditional word-of-mouth.
- Type of material
- Terms of use
- Target audience
- Subject areas
- Tags
- Languages
- Media formats
- Accessibility features
- OER type
- Metadata and online reference
Submitted by
Aurelia Piazza
12/01/2017
in the project FuTurismo: feedback e economia del turismo
last updated 13/01/2017
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- No evaluation
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