Augmented reality in tourism - 10 unique applications explained
With the release of powerful smartphone devices, and more recently Google’s project Glass, Augmented Reality (AR) quickly became the new buzz word. The technology allows combining seamlessly physical world and virtual information, but is still widely under-utilised in the field of Tourism. This report presents 10 highly innovative AR experiences that showcase the potential of the technology to revolutionise the way we experience new destinations and services within the industry.
With the release of powerful smartphone devices, and more recently Google’s project Glass, Augmented Reality (AR) quickly became the new buzz word. The technology allows combining seamlessly physical world and virtual information, but is still widely under-utilised in the field of Tourism. This report presents 10 highly innovative AR experiences that showcase the potential of the technology to revolutionise the way we experience new destinations and services within the industry.
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Submitted by
Gloria Pellegrini
26/04/2016
in the project Realtà aumentata e virtuale nel turismo culturale
last updated 28/04/2016
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